Back
Implementation

What do prototypes prototype?

Prototyping as a research mindset, and why designing for errors matters more than hiding them.

6 min read·Apr 2026

Prototype = Research mindset

The word "prototype" might have been automatically associated with a digital phone frame where people can click around. But we could actually expand the scope here: as creation itself becomes easier, prototypes can be any form of experiments used to test "what to create."

But prototyping = research. It is essentially a mindset to test what to design. Prototypes can be anything that serves those goals:

  • explore more directions
  • test more interactions
  • simulate more edge cases
  • communicate ideas that used to be too expensive to build
  • much more
Figure 1. A model of what prototypes prototype — Role, Implementation, Look and feel

Fig. 1 — Houde & Hill, "What Do Prototypes Prototype?" (1997). Stanford HCI.

Look & Feel

A collection of reimagining the chatbot
Implementation·Collection · Design system

A collection of reimagining the chatbot

Prototypes that test how something feels to interact with—motion, tone, visual language. Does it feel right? Does it feel trustworthy? You can't answer this with a spec doc.

Implementation

A2UI & Generative UI
Look & Feel·Research · AI

A2UI & Generative UI

Prototypes that test whether it actually works—the underlying logic, the data flow, the edge cases. These expose what can't be assumed and what the tech genuinely can and can't do.

Role

Conversation Design for Human-AI trust
Role·Research · Design

Conversation Design for Human-AI trust

Prototypes that test what role the AI plays—is it a tool, a collaborator, or a caregiver? When AI supports elder care, it can't just be accurate. It has to be present, patient, and human in the ways that matter most.

A specific case: Audio AI — built to elicit errors

The goal wasn't to prove AI works. It was to surface what could go wrong before it actually goes wrong—designing around errors, not hiding them.

See example: Conversations that earn trust →

3 types of prototypes I've created

Over time, I've noticed I build three distinct types. Each serves a different purpose, with different audiences, for different questions.

Type 1 · Explore "what-if"s

Purpose: To wonder. To play. To expand the solution space before narrowing it.

Type 2 · Explain the prototype

Purpose: To understand. To get feedback. To see how others interpret what you've built.

Type 3 · For others to prototype

Purpose: To enable. To hand over control. To let others build on your foundation.

Not all prototypes need to be software

The best prototypes often aren't software at all. They're spaces, conversations, sketches, and stories.

Office space

A notebook on a stand, a paper exchange — using the physical workplace as a lab for async human interaction.

Role play

Engineer = the LLM, Manager = the User. Assign roles, simulate the system, reveal assumptions instantly.

Paper prototyping

When testing the interaction. Cheap, fast, disposable. Perfect for testing flow without commitment.

Storyboarding

When testing the concept. Show the emotion and context, not the interface.

Related reading